School Leaders and Social Media

Samantha Clay
Blog 5 – School Leaders and Social Media

With the popularity of Twitter and Facebook and their ease of use, school leaders have vehicles for getting their messages out to the masses very easily and at no cost.  By simply promoting the school Twitter handle and Facebook page so that parents and community members can follow them, school leaders can easily disseminate information quickly.  Parents now days are very technologically savvy and being able to simply access news and information via social media as they scroll through their feed can keep the school forefront in their minds.  Not only are these great for making pertinent information available in a timely manner, leaders can also choose to write regular blogs each week to highlight positive things that are going on in the school and promote them via social media.  Social media is a great way to promote pictures of the amazing things your students are doing – from creative projects to sports highlights – this is a way to allow parents to “see” what’s going on in a variety of fronts.  This is also a great way to highlight individuals in the school for great accomplishments – both students and teachers – to promote a culture of community and respect for all.  You can leave the comment feature active and monitor it, or disable comments – depending on the needs of the school.  You might even begin to see parents “liking” or “retweeting” in order to get the word out about the school. 


In my district most all school and district leaders have Twitter accounts and they are expected to use it to promote the great things going on in their schools.  Twitter seems to have enhanced communication with school stakeholders and it had added a different dimension to communication district-wide.  In addition, many classroom teachers also have twitter accounts to promote the happenings in their classrooms as well.  All of these things are then further promoted throughout the district as they are liked and retweeted by colleagues.  Educators often use these mediums like a professional learning network to share relevant articles and other information.  Used correctly, there are so many ways social media can engage stakeholders with the school, district and school leaders and with teachers to result in positive interactions with parents.  

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